9 Smart Ways to Optimize Your Digital Marketing

Today, we find a range of marketing channels to manage. This has add more complexity to the existing challenging job of marketing professionals. One such stressful task is designing an effective content strategy for your business. In the following, I’m sharing some effective tips that can help you evaluate the efficiency of your current content marketing strategy and help properly identify areas for improvement;

1. Do your homework:

Before you start making your marketing or content plan, you need to run some background research. Start by asking the following questions to yourself:

  1. What are the popular topics in your industry presently? While these topics won’t stay hot forever, but creating content which is in demand will be a good way to build traction.
  2. What queries do your clients have? One of the most effortless approaches to make compelling marketing pieces is to just answer the queries they already have with new content.
  3. What knowledge gaps exists for your industry?
  4. Is there something your rivals are doing admirably that you aren’t? Or is there another recent development that hasn’t been addressed with content? Make notes of any knowledge gaps you can consider.
  5. What are the evergreen topics in your industry? Making “evergreen” content to be a part of your content plan will help drive sustained traffic to your site and provide you an anchor with which you can link future content pieces.

2. Evaluate data:

The recent advancement in technology has provided more access for marketers for information about their clients than was not accessible in the past. However, it is not essential that you get all the relevant information about the effectiveness of your marketing strategy. Understand which of the numbers is most essential to the achievement of your business and try focusing on those.

3. Connect customers with your business objective:

In order to create an effective content strategy, you also need to connect your customers with your business objectives, along with high quality and engaging content. Producing a content that is good to read, but is not leading your customers to think about your products or services is of no avail.

4. Share Value rather than Pushing Products:

People dislike overly promotional posts. Rather, people love to see posts that offer value. Think about which post you click the most while using Facebook – Think you only click on paid Ads? Or you click on posts that are offering value?

A very simple way to keep a balance in your content 80-20 rule of thumb;

  • 80% of your posts should be helpful, inspirational or educational.
  • 20% of your content can be promotional – where you will talk about your product/service, your business or sales/offers.

5. Automate Your Marketing:

Did you know that businesses waste 13 work weeks a year? Yes, and the reason is ‘repetitive tasks’. Marketers have found out that marketing automation can be a reliable solution to repetitive tasks. You can send emails, set up auto-responders (to general queries), use tracking tool for analytics, and set up sales alerts to save your time. If you are an SEO, subscribe to some marketing platform and save your search, keyword ranking, traffic, and other key tracking issues.

6. Look at the Bigger Picture:

Make sure that your perceived achievement of your content marketing strategy is truly focused around that strategy. Keep in mind that although your campaign exists on the internet, your clients don’t. Watch out for real world events that may be affecting the information gathered about your marketing campaign.

Open the Lines of Communication – Analyzing information and scanning for the ideal marketing plan that will resonate with your clients could be a real challenge. A simple way would be to just ask them to give their feedback. An open discussion where clients can express their positive and negative views can give you a lot of valuable information.

7. Keep up with Current Trends in Your Industry:

Try to become a trusted resource for information that can help inspire your target market and audience in any way. Observe the topics, questions, keywords or brand mentions related to your field that can capture the attention of your potential client.

Set up tools like Google Alerts or Talkwalker Alerts with keywords that are related to your industry. Try following your industry pioneers/leaders on Twitter (add them to a Private List for stealth-mode observing) to see what points they are discussing and offering to their community. Or just ask your current clients or community what they wish to see more on your blog or social media pr8les.

8. Foster the Right Links:

It is not necessary that all the content related to your industry should be good for your business. You need to find the ways to get your products/service mentioned on the right forums or blogs to make a world of difference. On the other hand, links on the sites that are unable to attract any reader to your site will have negative effects on your site.

9. Write Content with a “Re-purposing” Strategy in Mind:

Take care that every single content you write could be turned into another form of content. Such as:

  1. For every single post you create on your blog, write 2-3 short tips from the content that could be used as Tweets or Graphics.
  2. Every blog post is used to create a SlideShare presentation or a short video at a later date.
  3. If you’re blogging occasionally, take a quarter’s worth of posts (12 weeks) and assemble them into a Whitepaper, an eBook, or video series.

Don’t forget to share your content more than one time. Write some content that could be important in the coming future (known as Evergreen content), and re-post it on your social profiles for new followers or people who didn’t see it the first time around. Like any other marketing technique, your content marketing strategy could be as much effective as your ability to appeal or maintain the interest of your potential customers. Your content marketing plan must be evaluated carefully and continuously and should be updated to verify that it will continue to appeal your potential customers.

How to Improve Online Marketing for Business

In online marketing, search engine optimization (SEO) is still crucial. Meanwhile, Google algorithms are becoming smarter every day as the search engine giant aims to allow only authoritative and high-quality websites to appear on its ranking page. Email marketing is still an indispensable tool for digital marketing, similar to social media.

At the same time, content marketing has gained its traction in the marketing world. Many experts believe that developing high-quality content is the new SEO. The primary concern now is this: with the emergence of services and tools that can help businesses to easily develop content, what will be the next big thing?

Also with the popularity of content marketing, consumers will also experience information overload. So how can your business stand out and find a new platform to grow?

Many experts in online marketing believe that the next big thing in the industry is called partnership marketing. For example, if you want to expand your business and you know a non-competitor that also targets the same customers, you can cooperate your campaigns to help each other by cross-promoting each other’s products or services. Hence, both companies can get more exposure, entice new clients, and increase reach.

Not similar to affiliate marketing, it is difficult to measure the cash benefit. This is more about extending offline business cooperation online in a more strategic way.

The first thing that you need to do is to identify who among your non-competitors share the same target market. For every possible partner, take a closer look if the business is producing content that is valuable for your audience. You can then coordinate with the business to discuss your proposal of cooperative marketing. Make certain that you understand the core of the campaign: you will share content that is relevant to your consumers, and the ally will also do the same. Your market will receive more valuable ideas, both businesses will improve its image as a producer of good content, and eventually you can get more customers without exerting too much effort in producing content.

It is also crucial to manage cooperative marketing. There’s no need to go overboard with the process. Just focus on content marketing. Some options include creating a shared email list or creating a private Facebook or Google+ group. You can use this group to post content that you want help in promotions, and also you need to help your allies by sharing and liking their content, posts, or tweets.

Keeping track of the results is also crucial. Be sure to take note if your business and your partners have seen an increase in the number of likes or shares that your content get or if your website has seen a considerable jump in traffic. And most importantly, monitor if the number of your customers has increased.

If you organize your cooperative online marketing, you can easily add it to your marketing mix for only several hours per week. You can create content that you are already doing, share it with your partners, and they will help you to get more reach. You check for what relevant content they have created and want help marketing and you share it to your customer base. This is a win-win situation and your business relationships beyond online marketing will also grow.

Top 10 Network Marketing Books Every Home Business Entrepreneur Must Read

Leaders are readers… But of the thousands of business management, home business, wealth building, and network marketing books on the planet… which ones can have the biggest impact-right now-on your home business?

Learning how to prospect and find leads, train team members, and build an explosive network marketing organization, are the biggest challenges to success you will ever face.

I know, because I’ve been there. I know how it feels to lie awake at night wondering… where can I find leads? And, what am I going to do when my warm market dries out?

We all face these challenges-and while a single book may not hold the answers to your problems, they can inspire you, help you to develop new marketing strategies, and motivate you to press on towards your goals-despite the challenges.

After ten years of working in the home business industry, I’ve found success in this business can be tagged to three common factors…

1. Having a burning desire to succeed

2. Having the courage to act on your dreams

3. And, having a tightly focused strategy to guide your efforts

Knowing that, I have categorized the top 10 network marketing books according to how they can best help you in each of those three areas.

Top 10 Network Marketing Books: Building Your Desire

Rich Dad, Poor Dad, by Robert Kiyosaki

While not strictly about network marketing, this book is important because it teaches you about how wealth is created-and how your network marketing business is a perfect way to create passive income.

Cashflow Quadrant, by Robert Kiyosaki

This book is like a sequel to the one above, but details how money is earned, and how owning your own business is the only sure way to create what Peter Drucker called, sustainable and profitable revenue growth.

Millionaire Fastlane, by MJ DeMarco

This book is becoming a cult classic among wealth builders. DeMarco cuts through the B.S. and lays it all on this book. If you are serious about building wealth in your network marketing business, read this book, get fired up, realize the potential of your opportunity, and take action.

The Parable of the Pipeline, by Burke Hedges

This is my favorite. It is an inspirational and informative read about how passive income is created-and how passive income is the only true route to time and financial freedom.

Top 10 Network Marketing Books: Finding the Courage

Think and Grow Rich, by Napoleon Hill

This is a classic, and generally makes every “success” reading list out there. Napoleon Hill had unfettered access to the inner sanctum of the richest men in the world back in the early 1900s. His observations about what drives people to achieve success are recorded in detail in this book.

Awaken the Giant Within, by Tony Robbins

You’ve probably heard of Tony Robbins… he’s a world famous motivational speaker and writer, and has changed thousands of lives by simply showing people how to believe in themselves, and how to build self-confidence.

The 4-Hour Workweek, by Timothy Ferriss

Timothy rocked the world with this book, and demonstrates how he earns money from various automated business-working just a few hour per week.

Top 10 Network Marketing Books: Building a Strategy

Your First Year in Network Marketing, by Mark Yarnell

Mark is a master at network marketing, and walks you through the crucial steps to success in your first year in the business. Even if you’ve been around longer than a year, this is a great book to read and share with your team.

Go Pro, by Eric Worre

Eric is best known for his mountain of network marketing videos he has produced. But, he is also a raging success in network marketing, and shares his wisdom in this A-Z guide to marketing.

My final suggestion is not truly a book-it’s YouTube.

While you have to be careful not to get distracted, you can find tons of advice, marketing tips, and ideas on how to market your business.

Top 3 Network Marketing Mistakes Every Newbie Makes

Network marketing offers one of the best opportunities for most people to start from scratch and build a “job replacing” residual income.

But as the high attrition rate in the home business industry suggests, it is not without risks.

If you are serious about building a sustainable residual income from your home business, learn to avoid the top 3 network marketing mistakes every newbie in this business makes.

Network Marketing Mistake #1

Joining the wrong opportunity.

Simply put, some aspiring entrepreneurs have no business joining the opportunity they are in. For example, a person who knows little about the financial services industry would be ill-advised to join a MLM offering insurance or investment products.

Likewise, a company who touts online marketing as their preferred marketing strategy would not be appropriate for a person who can barely send an email, much less create lead capture pages, or effectively market on popular social media networks and forums.

What to do Instead

Rather than jump at the first opportunity presented to you, look around. There are hundreds of legitimate opportunities available in today’s marketplace, and you will dramatically improve your odds of achieving success if you look for an opportunity that:

• Matches your personality and interests

• Uses a marketing strategy you understand

• Offers a product or service you already use

• Presents a pay plan capable of meeting your goals

Network Marketing Mistake #2

Talking to the wrong people.

Every new recruit is introduced to MLM prospecting with the words, “Create a warm market list.”

From there, you will be advised to adopt a “Three Foot Rule” strategy, where you are told that every person who gets within three feet of you is a potential prospect and team member.

Sadly, the truth is, only a small percentage of the people you’ll meet while prospecting are interested in joining a business opportunity-and this includes your warm market.

The danger of this mistake is not in talking to people at random, it is in the rejection you will face.

Frankly, when you’re first getting started in this business you’re fragile. You’re looking for confirmation that your dreams are obtainable, and that you have made the right decision to join your opportunity. By putting yourself in positions where a rejection is virtually guaranteed, you are setting yourself up for disappointment and failure.

What to do Instead

Rather than talk to everybody, why not limit your exposure to rejection by only talking to people who have expressed an interest in starting their own business?

The best way to find these MLM prospects is to look for people who are interested in earning an extra income, or have experience with network marketing.

You could also adopt an attraction marketing strategy, where you use online forums, discussion groups, videos, and perhaps even a blog, to help motivated business builders find you.

Network Marketing Mistake #3

Quitting before giving yourself a chance to master the business.

The vast majority of aspiring network marketers quit the business within 60 days after joining.

In my experience, they quit because of frustration and disappointment. Because you see, the hype and excitement of their first opportunity meeting led them to believe success was easy, and if they could only talk two or three people into joining their opportunity, financial freedom was just around the corner.

What new marketers fail to understand is that successful marketers are pros.

They know what they are doing because they have experience and training in the field.

What to do Instead

Stop thinking in terms of getting rich by next Thursday.

Instead, commit yourself to the time and effort required to master your skills.

Think about it. How many people woke up this morning and decided to become a doctor, and by the weekend were treating patients?

Hopefully, none.

And how many professional quarterbacks walked into a game without ever having thrown a football?

Again, probably none.

If you are serious about making money in network marketing, start thinking like a professional, and start training like a professional.